Assistant Product Manager (PR & Category)

LVMH

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Pay not listed

  • Full-time
  • Jakarta, Jakarta, Indonesia
  • Marketing (PCD Local Market)
  • 7mo ago

Job Description

MAIN RESPONSIBILITIES

PR MANAGEMENT

1. PR / KOL Planning

  • Plan full year PR / KOL strategy to help achieve overall brand objectives.

  • Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure.

  • Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.

2. Content Creation & Dissemination

  • Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage.

  • Create content for press release for locally driven campaigns (e.g., store openings) and validate with Regional PR before dissemination.

  • Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Regional PR prior to dissemination).

3. Event Planning & Management

  • Align with Regional PR to plan and execute local PR events to support launch animation and create buzz for the brand.

  • Work with cross function team such as Visual merchandising, training teams and product marketing team to ensure the smooth execution of local events.

  • For overseas events, to manage selected media titles and KOLs in event attendance and content creation.

4. Reporting

  • Monthly PR reporting to regional PR team on competitor’s PR activities and Dior’s brand buzz vs competitors (Tribes EMV).

PRODUCT MANAGEMENT – 1 CATEGORY

1. Forecasting

  • Focus Category: Selected category & all Press kits / Press files.

  • Ensure accuracy of product forecast and timely submissions. (measures: launch tracking)

2. Product Registration

  • Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (measures: Onshelf date)

3. Competitor Tracking

  • Close monitoring of competitor’s product assortment and thereby ensuring that the brand remains competitive in terms of marketing mix (measures: monthly tracking)

4. Product Listing

  • Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s Onshelf date)

5. Product Merchandising

  • Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

6. Campaign Management

  • Full ownership to strategize 360 campaign for focus category.

 



  • Qualified University/College degree  

  • Proficient in English. 

  • Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)  

  • Min 3-5 years’ experience in PR and/or Product Marketing 

  • Strong analytical and problem-solving skills