Job Description
User Acquisition Specialist
Remote | B2B / Contractor
About Us
Peaksel is a Serbia-based company focused on the development and publishing of video games and mobile applications.
Founded in 2012, we currently have a team of 50+ people. We have developed and published 300+ games and apps with 500M+ downloads, which a part of our portfolio. Even though we started as a mobile-only company, throughout the years we have expanded on other platforms as well, such as PC and other consoles.
For more information about us and our portfolio, visit our website:
peaksel.com
About the Role
The User Acquisition Specialist will be responsible for planning, managing, analyzing, and continuously optimizing UA campaigns for our mobile games.
Key Responsibilities
- Planning, launching, and continuously optimizing UA campaigns for mobile games
- Managing campaigns across platforms such as Google Ads, Facebook, TikTok, Unity, Mintegral, Apple Search Ads, and others
- Monitoring and analyzing key UA metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rate
- Testing different creatives, audiences, geographic markets, bidding strategies, and campaign structures
- Analyzing campaign performance and making data-driven decisions
- Identifying opportunities to scale successful campaigns
- Optimizing budgets and effectively managing advertising spend
- Collaborating with Game Design, Product, and Art teams on the development and testing of UA creatives
- Monitoring the market, competition, and current trends in the mobile gaming industry
- Preparing regular campaign performance reports and analyses
- Communicating and collaborating with external partners and Media Partners
Requirements
- Minimum 3 years of experience in User Acquisition, preferably within the mobile gaming industry
- Hands-on experience in independently managing and optimizing paid acquisition campaigns
- Strong understanding of UA and performance marketing metrics
- Experience working with relevant advertising platforms
- Strong analytical and commercial skills, with the ability to make data-driven decisions
- Knowledge of MMP platforms, preferably AppsFlyer, and Firebase
- Understanding of the relationship between acquisition, retention, monetization, and LTV
- Experience with campaign testing and optimization
- Advanced level of English
Nice to Have
- Experience with UA campaigns in the mobile gaming industry
- Experience in scaling campaigns and managing larger budgets
- Experience with A/B testing of creatives and audiences
- Experience with attribution and analytics tools such as GA4 and Looker
- Familiarity with the Apple App Store and Google Play ecosystems
- Experience in collaborating with Creative and Art teams on UA creative development
What We Offer
- B2B engagement: This is a contractor position. Candidates must be able to invoice us through their own registered business or self-employed status in their country of residence.
- Compensation based on experience and seniority
- A goal-oriented yet friendly, start-up-like atmosphere
- A company culture that values clear and respectful communication without unnecessary formalities
- An open and honest feedback culture with a clear focus on professional development and continuous growth
- Access to a wide range of educational resources, professional training programs, and IT courses
Candidates must be available to work at least 4 hours within our working hours (08:00–16:00 CET/CEST) each day.