Job Description
About the Role
We're looking for a hands-on Social Media & Influencer Marketing Manager to own our social media marketing service. From building our paid ad infrastructure from the ground up to sourcing creators and scaling winning campaigns. This is a hybrid creative-and-performance role ideal for someone equally comfortable filming a UGC-style video as they are reading a cost-per-click report.
Responsibilities
Influencer & Creator Management
- Identify, outreach, and manage relationships with influencers for product seeding campaigns
- Brief creators on content direction and ensure deliverables meet brand standards
- Build and maintain a roster of brand-aligned content creators
Paid Social & Account Setup
- Create, verify, and configure Meta Business Suite (Facebook & Instagram) and TikTok Ads Manager accounts linked to the brand
- Claim and optimize brand pages across TikTok, Instagram, and Facebook with consistent handles, bios, and visual identity
Content Creation
- Produce and/or direct creative video ads tailored for social media platforms
- Develop and test creative formats including UGC-style walkthroughs, testimonials, and lifestyle content
Performance & Growth
- Launch, monitor, and optimize paid campaigns on Meta and TikTok
- Scale winning ad creatives by increasing budgets on top-performing audiences and duplicating campaigns into broader lookalike segments
- Continuously test and iterate on creative formats to reduce cost-per-click and improve conversion rates
What We're Looking For
- Proven experience running campaigns on Meta and TikTok
- Hands-on experience with influencer outreach and seeding
- Strong creative eye with video production or direction experience
- Analytical mindset - comfortable using data to make creative and budget decisions
- Self-starter who can set up systems and workflows from scratch
A case study is required upon interview selection