Leasing Sales Manager

Job Title: Leasing Sales Manager

Location: York

Schedule: Monday-Friday 

ABOUT IPM

IPM is headquartered in York, Pennsylvania. IPM provides full-service property management for single-family homes, multi-family communities, and HOAs across Central Pennsylvania, including York, Lancaster, Harrisburg, Reading, Lebanon, Hershey, Enola, Carlisle, Chambersburg, Greencastle, Dillsburg, Hanover, Gettysburg, and Waynesboro, as well as Hagerstown, North East, and Baltimore, Maryland. With over 75 years of combined team experience and 500+ units under management, IPM handles everything from tenant screening and rent collection to maintenance coordination and financial reporting, so residents get a home they're proud of and owners get real peace of mind.

Our culture is key for our growth

We hold ourselves to a high standard, we take care of our people, and we give back to the communities we work in, from volunteering at local events to supporting causes our own employees care about. On the leasing and marketing side, that shows up as a team that treats every community's story as worth telling well.

We're looking for amazing people to join our team (more specifically, a LEASING SALES MANAGER). The role is based in York, Pennsylvania.

Here's where you come in

You're a proactive, analytical marketer at heart, equally comfortable building a campaign, digging into ad performance data, and walking a property with the onsite team. You understand that great marketing only matters if it turns into leases, and you take pride in owning the full process from strategy to measurement. Your leasing background gives you a real feel for the prospect journey, so you know how to write messaging that answers a renter's questions and objections, not just fills space on a page.

What you should know about our team

This is a marketing-first role that partners closely with Property Managers and Leasing Teams across our portfolio. You'll be the connective tissue between corporate marketing strategy and what's happening onsite, with regular communication about availability, leasing goals, and which units need extra attention. We value people who show up to weekly meetings with real answers, not just updates, and who treat onsite teams as partners rather than an audience.

What you should know about IPM

Think growth engine, not just marketing support. Every campaign, piece of content, and dollar of ad spend exists to drive real leasing outcomes: qualified leads, stronger conversion, and full communities. We have an entrepreneurial, get-it-done mentality, and we're willing to test new channels, adjust strategy based on what the data shows, and move quickly on lease-ups and new development launches, because in this business, leasing velocity is everything.

Overall Purpose

The Leasing Sales Manager drives brand awareness, lead generation, and leasing performance across our portfolio of multifamily communities. This role owns marketing execution end to end, from digital advertising and social media to email, events, and collateral, and is directly responsible for turning marketing investment into occupied units and satisfied residents.

Key Areas of Responsibility

Strategy & Campaigns

• Build and execute community-specific marketing plans based on occupancy, leasing velocity, and competitive conditions
• Manage digital advertising, social media, ILS, email, referral programs, and events; maintain campaign calendars and consistent branding across channels
• Conduct competitor and market research and monitor online reputation and listings
• Coordinate content, photography, signage, and collateral with vendors and internal teams

Leasing-Focused Partnership

• Apply leasing experience to craft messaging that addresses renter needs and objections
• Partner with onsite teams on availability, goals, and units needing marketing attention
• Visit communities regularly to inform content and ensure messaging matches the onsite experience

Performance & Analytics

• Track KPIs: lead volume and source, cost per lead, funnel conversion rates (lead to tour to application to lease), occupancy trends, and ILS, website, and social performance
• Use data to guide channel strategy, spend, and resource allocation

Weekly Sales & Marketing Coordination

• Own the marketing portion of weekly meetings: share campaign links and updates, review prior-week leasing performance, and recommend adjustments

Lease-Up & New Development

• Lead pre-leasing and grand-opening strategy, positioning, and phased campaigns tied to construction and unit delivery
• Track leasing pace against stabilization goals and adjust tactics accordingly

Qualifications

• 2+ years marketing experience (multifamily or residential preferred); lease-up or high-volume leasing experience a plus
• Strong grasp of digital advertising, ILS, social media, and lead generation
• Data-driven, highly organized, strong communicator
• Familiarity with CRM and property management platforms (AppFolio, Yardi, Entrata, Knock) and MS Office/Google Workspace

The Full Package

• Health insurance options (medical, dental, vision)
• 401k retirement plan with company match
• Paid holidays and PTO
• Paid training and professional growth potential

Ideal Candidate

A proactive, analytical marketer equally comfortable building campaigns, reviewing ad performance, creating content, and walking properties with onsite teams; someone who owns the full process from strategy to measurement, always tied back to leases and occupancy.

Measures of Success

Qualified lead generation, growth in engagement and traffic, contribution to leasing conversion and occupancy goals, campaign ROI, reporting accuracy, successful lease-up execution, and strong collaboration with onsite teams.

Our mission is simple: create spaces that inspire connection and strengthen communities for generations to come. If you're looking to do meaningful work with a company that's growing fast and building something that lasts, you've found the right place.