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Title: CPT-11488 Real Estate Content & Digital Marketing Virtual Assistant

Independent Contractor – CPT-11488 Real Estate Content & Digital Marketing Virtual Assistant/Marketing VA/Junior-Advanced Level (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

An Austin-based Realtor is seeking a Marketing VA to execute an established marketing plan focused on video content, social media, neighborhood farming, blogs, newsletters, database marketing, and recurring client touchpoints.

The client already has extensive raw video content, marketing ideas, templates, AI tools, and systems in place. The primary need is someone who can take those assets and consistently turn them into finished, published marketing content.

This is primarily an execution role rather than a marketing-strategy position. Real Estate experience is not required.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

Video & Social Media

• Edit raw property-tour, neighborhood, and community footage
• Produce short-form reels and social clips
• Produce longer-form YouTube content
• Repurpose content across social platforms
• Add captions, graphics, branding, and basic enhancements
• Schedule and publish content
• Maintain an organized content calendar
• Execute content according to a defined cross-platform sequence, ensuring related reels, short-form videos, long-form YouTube videos, posts, stories, blogs, and newsletters are completed and scheduled in the appropriate order
• Create and schedule content for a recurring 30-day marketing calendar, including batching static social-media posts where appropriate
• Produce quick-turn sizzle reels for residential luxury-property tours, including approximately three to four property tours per week
• Maintain a clean, professional, and refined visual style consistent with the client's luxury-oriented brand rather than relying on highly stylized or flashy editing
• Support content for residential real estate marketing, including new-construction communities, model homes, luxury properties, and related local/community content

Blog & Website Content

• Format and publish client-provided or AI-assisted blog content
• Add appropriate images, links, and supporting assets
• Add internal links to relevant existing blog content
• Schedule website content
• Assist with increasing the consistency of blog publishing
• Repurpose video topics into written content where appropriate
• Publish pre-formatted HTML blog content supplied by the client, including placing provided images and other assets in the designated locations
• Apply the client-provided titles, headings, SEO text, descriptions, and scheduling instructions when publishing website content
• Schedule blog content according to the established publishing calendar, including batching content for future publication dates

Email & Database Marketing

• Maintain newsletters for different audience segments
• Work from existing templates
• Support communication to neighborhood contacts, past clients, agents, vendors, and referral partners
• Maintain drip campaigns and recurring client touchpoints
• Assist with AI-supported email workflows
• Keep marketing activity organized across the client's approximately 17,000-contact database
• Prepare recurring email campaigns using the client's existing database segments and tags, including campaigns for other real estate professionals, past clients, and contacts associated with specific properties
• Coordinate email campaigns with the related blog and video content so that the newsletter is released as part of the overall content sequence
• Support approximately four database email/newsletter campaigns per month, subject to the client's established content cadence

Marketing Execution

• Organize raw footage and marketing assets
• Execute existing neighborhood-farming plans
• Support community, sponsorship, event, and mailer campaigns as directed
• Keep marketing tasks and campaigns moving according to schedule
• Use AI tools to improve speed and productivity
• Maintain visibility of each content asset through its workflow stages, including work in progress, ready for review, approved, ready to publish, scheduled, and published
• Coordinate interconnected deliverables so that assets created for the same marketing project are completed in the correct sequence and are ready for their respective publication dates
• Maintain a consistent backlog of prepared marketing content by completing assets ahead of their scheduled release dates
• Support a recurring content cadence of at least two YouTube videos per week, daily Instagram sizzle-reel content where scheduled, and approximately one blog publication per day using the client's prepared content assets
• Batch recurring static social-media content for future publication across the client's social channels
• Coordinate content production around project-based campaigns, where one source project or property generates multiple related marketing assets across social media, video, website, and email

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• Video editing experience required
• Short-form and long-form content experience required
• Social media management experience required
• Canva or similar graphic-design experience required
• AI-assisted content creation experience strongly preferred
• Blog/content publishing experience preferred
• Newsletter and email-marketing experience preferred
• Real estate marketing experience is a plus
• Basic SEO/internal-linking knowledge is a plus

IDEAL CANDIDATE PROFILE

• Strong video editor and content repurposer
• Creative and highly organized
• Comfortable managing several ongoing marketing workflows
• Strong with AI-assisted content creation and AI tools (strongly preferred)
• Proactive about turning existing ideas into finished work
• Comfortable working independently after priorities are established

APPLICATION SOFTWARE KNOWLEDGEABLE / REQUIRED

• Canva
• Buffer or Similar Scheduling Platform
• WeVideo or Similar Video Editing Software
• ChatGPT / Claude
• Google Drive / Google Workspace
• Website / Blog CMS Platforms

Work Schedule

• Contracted Hours per Week: 30 Hours
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time:  9:30 AM - 3:30PM CT - Monday-Friday (Flexible After Initial Onboarding)

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

Role Summary & Requirements

• REQUIRED SERVICE: Marketing VA
• REQUESTED EXPERIENCE TIER LEVEL: Junior, Senior, and Advanced Level
• Contracted Hours per Week: 30 hours/week
• Daily Working Time:  9:30 AM - 3:30PM CT - Monday-Friday (Flexible After Initial Onboarding)
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: To Be Determined
• Number of VAs: 1
• GENDER PREFERENCE: None
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE:  Level A-C (Strong written English required)
• REGION PREFERENCES: Any

What we offer

• Competitive rates
• Weekly payments
• Various open roles are available
• Free training and upskilling
• Constant support and guidance
• A vibrant community always ready to support you
• And more!