Hard Rock Hotel - Senior Marketing Executive

Hard Rock Hotel Malta is looking for an experienced and commercially driven Senior Marketing Executive to join our Marketing team, with a strong focus on F&B and wellness marketing across the hotel’s restaurants, bars, Body Rock® Fitness Centre, and Rock Spa®.

We are specifically looking for a marketer who already has hands-on experience marketing restaurants, F&B concepts, spas, and fitness or wellness brands and understands how to turn marketing activity into measurable business results.

This is not purely a brand awareness or social media role. The successful candidate will be expected to develop and execute commercially focused initiatives that drive restaurant reservations, spa bookings, gym memberships, packages, and revenue across the property.

Your Mission

Reporting to the Director of Marketing, you will support the planning and end-to-end execution of commercial marketing initiatives across the hotel, with particular focus on our F&B and wellness offerings.

You will work closely with operational teams to understand their commercial priorities and translate them into effective campaigns, promotions, partnerships, and content that generate measurable results.

You will play an active role in promoting our restaurants and bars, Body Rock Fitness Centre and Rock Spa, while also supporting wider hotel campaigns, packages, partnerships, CRM and other marketing initiatives.

Key Responsibilities

• Plan and execute commercially focused marketing campaigns for the hotel’s restaurants, bars, spa, fitness and wellness offerings across digital, social media, PR, influencer, CRM/email, paid advertising, events and other relevant channels.
• Develop initiatives aimed at driving restaurant reservations, cover, spa treatments, gym memberships, fitness classes, packages, and overall revenue.
• Work closely with F&B, spa, and fitness teams to understand business needs, identify opportunities, and develop targeted marketing initiatives.
• Support the development and promotion of restaurant concepts, menus, seasonal offers, special events, dining experiences, wellness packages, and membership campaigns.
• Develop and manage partnerships with companies, brands, associations, embassies, and other organizations to generate business across F&B, wellness, and the wider hotel.
• Monitor campaign performance, conversion rates, PPC, CRM/email activity, and competitor activity, providing clear reporting on results and ROI.
• Manage relevant marketing channels and website updates, ensuring content remains engaging, accurate, commercially focused and aligned with brand identity.
• Develop and coordinate social media content across relevant platforms, with a strong focus on showcasing the hotel’s F&B and wellness experiences.
• Support the planning, execution, and reporting of marketing and activation calendars.
• Coordinate photography and video shoots to create high-quality content for restaurants, bars, spa, fitness and other hotel experiences.
• Monitor local market activity, competitor promotions, and emerging F&B and wellness trends to identify new commercial opportunities.
• Ensure marketing activity remains compliant with Hard Rock International brand standards.
• Support the Director of Marketing with wider hotel campaigns, partnership initiatives, design requests, and other projects according to business needs.
  
  

What We’re Looking For

• Minimum 3 years’ experience in a commercial marketing role, with proven hands-on experience in restaurant/F&B marketing and/or spa, fitness, or wellness marketing.
• Candidates must be able to demonstrate previous campaigns or initiatives within these sectors and the commercial results achieved.
• Experience within hospitality, hotels, restaurant groups, lifestyle brands, luxury wellness, spa, or fitness operations will be strongly valued.
• Strong understanding of how to drive bookings, reservations, memberships, footfall, and revenue through effective marketing activity.
• Demonstrable experience developing and executing campaigns that have delivered measurable commercial results.
• Strong knowledge of digital marketing, paid advertising, CRM/email marketing, and campaign performance.
• Strong social media and content marketing experience, particularly within consumer-facing lifestyle, F&B, or wellness brands.
• Commercial mindset with the ability to connect marketing activity directly to revenue, conversion, and ROI.
• Ability to identify market opportunities and develop campaigns and promotions proactively rather than simply executing assigned tasks.
• Strong communication, organizational, and relationship-building skills.
• Ability to work closely with operational teams in a fast-paced hospitality environment.
• Experience with Canva, Adobe, or similar creative tools will be considered an asset.
• Experience in agency and budget management will also be considered an asset.
  
  

What We Offer

• A key marketing role within Hard Rock Hotel Malta.
• The opportunity to market distinctive restaurant, bar, fitness, spa and wellness experiences within a five-star hotel environment.
• The opportunity to work with
  Body Rock® Fitness Centre and Rock Spa®, part of Malta’s largest wellness facility spanning over 3,800 sqm.
• A dynamic and international hospitality environment.
• Competitive remuneration package.
• Opportunities for professional development and career progression.
• Employee benefits and discounts across the db Group.
  
  

If you are an experienced marketer with a proven track record in restaurant/F&B or wellness marketing and know how to create campaigns that translate into bookings, memberships, and revenue, we would like to hear from you.

Join the band and be part of the Hard Rock Hotel Malta team.