JP Tire_RE Trade Marketing Specialist

Trade Marketing Strategy & Planning

• Develop and execute trade marketing strategies aligned with company sales and marketing objectives.
• Plan annual trade marketing calendars, promotional roadmaps, and product launch support activities.
• Identify and drive key seasonal campaigns, retailer activation programs, and sales growth opportunities.
• Monitor market trends and proactively optimize plans to maximize business performance.

Retailer Engagement & Dealer Relationship Management

• Act as the primary marketing contact for dealers, distributors, and retail partners.
• Build strong partnerships and provide tailored marketing support to drive sell-in and sell-out performance.
• Collaborate with sales teams to align trade marketing initiatives with business objectives.
• Gather market insights and customer feedback to improve marketing effectiveness and customer satisfaction.

Promotional Campaigns & Dealer Programs

• Design, implement, and evaluate trade promotion campaigns to increase sales and brand visibility.
• Manage dealer incentive schemes, loyalty programs, and seasonal promotional activities.
• Develop customized marketing plans for key accounts and strategic partners.
• Coordinate co-branded campaigns and joint marketing initiatives with retailers and distributors.

POSM & Merchandising Management

• Plan, develop, and manage point-of-sale materials, merchandising tools, and promotional assets.
• Ensure all marketing materials comply with brand guidelines and effectively engage target consumers.
• Manage inventory, distribution, and lifecycle of POS materials and promotional merchandise.
• Maintain attractive and up-to-date retail displays to enhance brand presence at the point of purchase.

Event & Trade/Road Show Management

• Organize dealer conferences, customer events, incentive programs, and driving experiences.
• Manage event planning, logistics, vendor coordination, and on-site execution.
• Represent the company at trade exhibitions, auto shows, and industry events.
• Coordinate booth design, product displays, and visitor engagement activities to maximize event impact.

Cross-Functional Collaboration

• Work closely with Sales, Product, PR, and Digital teams to ensure integrated go-to-market execution.
• Coordinate external agencies, suppliers, and retail partners to deliver marketing programs efficiently.
• Share market intelligence and business feedback to support continuous improvement and strategic decision-making.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in Trade Marketing, Retail Marketing, Channel Marketing, or a related commercial function.
• Proven experience in developing and executing trade promotions, marketing campaigns, events, and retail activation programs.
• Resilient, adaptable, and able to perform effectively in a fast-paced environment while responding to diverse customer and business needs.
• Outgoing personality with excellent communication, relationship-building, and stakeholder management skills.
• Business-level English and native-level Japanese.

Ready to drive with Continental? Take the first step and fill in the online application.