Head of Lifecycle

Lendi Group

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Pay not listed

  • Hybrid
  • Full-time
  • Sydney, NSW, Australia
  • Growth
  • 20d ago

Job Description

  • Own our lifecycle strategy: Shape how customers move through the funnel, using data, customer signals and performance insights to drive engagement, conversion and revenue.
  • Orchestrate leads at scale: Own lead prioritisation and routing to Sales, ensuring opportunities reach the right teams at the right time.
  • Drive personalisation: Build and evolve segmentation, targeting, customer journeys and personalisation strategies across our marketing technology ecosystem.
  • Turn data into growth: Own lifecycle reporting and analytics across CRM, product analytics and marketing automation platforms, translating insights into action.
  • Keep the engine running: Monitor lead pipelines and customer journeys, proactively identifying and resolving breaks, bottlenecks and opportunities for improvement.
  • Get hands-on with MarTech: Work across Salesforce Marketing Cloud and personalisation tools to build journeys and activities when needed, while driving broader MarTech initiatives.
  • Continuously optimise: Partner with Product, Data and Growth teams to evolve customer rules, scoring models, routing logic and lifecycle experiences.
  • Lead and develop the team: Lead a capable team of Journey Managers, specialists and a Marketing Cloud Engineer, creating clarity and driving measurable business impact.
  • Connect teams around the customer: Influence across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences.


  • What You’ll Bring
    • Strong experience across Lifecycle Marketing, CRM, Marketing Operations or data-driven customer marketing, ideally within a complex, high-volume environment.
    • Deep experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or Marketo.
    • Strong understanding of customer lifecycle strategy, segmentation, targeting, personalisation and journey orchestration.
    • Strong analytical and data-wrangling capability, with experience using customer and performance data to drive commercial decisions.
    • Experience working with MarTech ecosystems, CRM integrations, data pipelines and automation at scale.
    • Strong commercial acumen with a track record of connecting lifecycle activity to conversion, sales and revenue outcomes.
    • Proven people leadership experience and the ability to influence and align senior cross-functional stakeholders.
    • A strategic mindset with a hands-on approach — equally comfortable setting the direction and getting into the detail to solve problems.
  • Nice to Have
    • Hands-on experience with Salesforce Marketing Cloud and Marketing Cloud Personalisation.
    • Experience with CDPs and customer data management.
    • Experience with product analytics platforms such as Amplitude.
    • Revenue Operations or Sales Operations experience.
    • Experience designing or optimising lead scoring, prioritisation and dynamic routing.
    • Experience within mortgage, fintech, proptech, financial services or another high-volume B2C/B2B2C environment.


Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence. 

We support our people in a variety of ways, but a few of the benefits that our people rave about include: 

  • A vibrant, relaxed, yet professional culture. 
  • Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration. 
  • A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work. 
  • generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers. 
  • An additional week’s Loyalty Leave each year after reaching 3 years’ service. 
  • Wellness initiatives with a strong focus on psychological safety.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in-class products.

Feeling like you don’t meet all the skills listed? That’s ok; we are always on the lookout for different skills, experience, and qualities and so we’d still like to hear from you.