Key Account Manager

Strategy

Lead & manage the implementation of Red Bull’s commercial strategy at all key customers

Develop short & mid-term customer strategies in line with the overall national sales policy

Implement national price strategies & establish the customer pricing accordingly

Analysis & Planning

Analyse available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities

Continuously plan sales forecast & prepare trade spend budget to hit profitability targets

Develop annual business & effective promotion plans

Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy

Produce excellent conceptual selling decks & establish Red Bull as the category leader

Execution

Conduct & lead yearly negotiation process at key customers

Agree with customer on Red Bull’s Perfect Store concept

Tracking

Continuously track & adjust volume & profitability targets by using existing sales reports

Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business

Use the Perfect Store Audit to manage the execution in store effectively

Collaboration

Continually search to understand customer needs better & respond with programmes (in line with the brand equity) that are mutually beneficial

Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth

Strive for Category Captaincy with key strategic retailers within the energy category

Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells

University Degree, preferably Economics/Business Administration.

A proven track record of 5-6 years professional experience in Key Account Management &/or Field Force Management, ideally with FMCG/beverage background

Experience in Category Management preferred

Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)

Excellent network of existing contacts & trade relationships

Strategic ability

Commercial acumen

Analytical skills

Negotiation experience