Media Network Specialist

STRATEGIC MEDIA DIRECTION & PLANNING  

• Develops, executes, and monitors the country’s strategic media direction.  

• Builds year-round engagement plans to reach and engage evolving consumer audiences.  

• Identifies opportunities to adapt the strategy based on market changes and audience behavior.  

CONTENT STRATEGY & CREATIVE DEVELOPMENT  

• Identifies, creates, and curates engaging, “beyond the ordinary” content that excites and inspires consumers.  

• Leverages both local marketing assets and content from the global network.  

• Drives ongoing creative ideation alongside local and global teams.  

• Utilizes and complements the global portfolio with differentiated local stories and media experiences.  

AUDIENCE & CONSUMER UNDERSTANDING  

• Has a deep understanding and passion for the product and Red Bull’s target audiences.  

• Understands local consumers’ media consumption habits and the broader media landscape.  

• Uses audience insights to develop relevant and effective engagement strategies.  

MEDIA CHANNELS & DISTRIBUTION  

• Defines the strategic role of Red Bull’s own channels in accessing and engaging different audiences.  

• Builds third-party distribution partnerships and identifies new content distribution opportunities.  

• Ensures the right content reaches the right audiences through relevant media channels.  

DATA, INSIGHTS & PERFORMANCE MONITORING  

• Uses ongoing data insights and reporting to monitor performance in real time.  

• Identifies shifts in audience behavior and media consumption.  

• Adjusts the media approach and strategy based on insights and performance.  

PRODUCTION & CONTENT NETWORK  

• Builds and maintains a strong network of production companies and creative talent.  

• Works closely with videographers, directors, photographers, and other content creators to bring ideas and stories to life.  

GLOBAL & LOCAL ALIGNMENT  

• Ensures alignment between the local team and global audience and media strategies.  

• Works across product, events, opinion leaders/influencers, athlete, and dancer projects.  

• Adapts global strategies and initiatives into hyper-local plans that are relevant to the local audience.  

• Bachelor’s degree completed.  

• Advanced English proficiency. 

• Minimum of 4 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands. 

• Experience working with media executives and partners on content development and distribution strategies. 

• ⁠Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviors. 

• ⁠Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats. 

• Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences. 

• ⁠Ability to identify and translate cultural and social trends into relevant content opportunities for the brand. 

• ⁠Strong understanding of content performance, social analytics, audience insights, and KPIs, with the ability to turn data into actionable recommendations. 

• A strong creative and project management background, with the ability to manage multiple content streams and stakeholders simultaneously. 

• A story seeker, editorial thinker, and creative mind with a strong instinct for identifying stories that can earn attention. 

• ⁠Strong understanding of the full content lifecycle — from ideation and production to distribution, amplification, and performance analysis. 

• An agile, collaborative team player with a hands-on mindset and the ability to turn ideas into execution.

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.